The Target Reader Manuscript Analysis (TRMA) solution has empowered our acquisition and developmental editors at HarperCollins Leadership to have dramatically improved conversations with our authors. The detailed feedback on where readers get stuck, confused, or disengaged in the manuscript provides the independent insight we need to help an author understand the “why” and the “how” to deliver a stronger overall book project to the marketplace. In addition, the TRMA feedback empowers our marketers to zero in on the “stickiest” portions of the text to highlight in media and content marketing initiatives.
The Target Reader Manuscript Analysis™ provides an independent manuscript review from a panel of readers in the target market.
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