Target Reader Analytics™ mitigates financial risks for publishers and authors by providing target reader responses and insights, enabling publishers and authors to make books better and position them to sell more.


Our services include:

Target Reader Manuscript Analysis™

Target Reader Title Survey

Target Reader Cover Survey


Target Reader Analytics™ is led by publishing industry veteran, Don Jacobson whose 35 years in publishing includes roles as a publisher, an author, and literary agent. Target Reader Analytics provides publishers and authors with the market intelligence he would like to have had in each of those roles.

Without a doubt, Don Jacobson is the key person behind the sales of over 20 million books in my publishing career. You can trust Target Reader Analytics™ to guide you well.
— Bruce Wilkinson | New York Times Best Selling Author